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Case Studies

Mutual & Federal

Mutual and Federal is a short-term insurance company that was established in 1831. The company has stayed ahead of the times and is today the second biggest short term insurance company in South Africa.

Automobile Association

The AA has been around for more than 75 years, establishing a reputable brand name within the roadside assistance and motoring environment. The effect of the brand equity resulted in the introduction of sub brands such as AA Travel, AA Finance, AA Fleetcare, and AAQA.

Subaru SA

Subaru, an established international vehicle brand, entered the South African market in 1992. Currently Subaru South Africa’s dealership network comprises of 14 dealerships and seven service centres, stretching across Southern Africa to include Botswana, Namibia and the Seychelles.

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