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The Team
Our highly experienced Strats Inc people form a strong team of creative and differently-gifted individuals – a team that lives every challenge and every solution. It’s a team that becomes part of every client’s business. Strats Inc people stay ahead of their game to offer their clients the highest standards of excellence in their work. They make the client’s visions and dreams their own in developing relevant business, marketing and brand strategies. The Strats Inc team keeps its finger on the pulse of business and marketing. The team knows the essence of success.
Philip Hendrickse: MD.

Philip Hendrickse, Managing Director of Strats Inc, is an innovative and lateral thinker. He has studied both locally and abroad, in places as far flung as the United States, United Kingdom and Europe. With more than 30 years experience in all aspects of banking - including retail, commercial and corporate business – he was integral in the merger of the four commercial banks into one. At Standard Bank, Hendrickse headed up Personal Banking developing successful strategies for this market. He was a General Manager of Marketing at ABSA, and eventually headed up strategy.
Dino Fifas: Director

Dino Fifas, Director is an analytical strategist and researcher. With more than 29 years experience in strategy, marketing and branding, he is able to guide brands towards implementable solutions based on solid findings. He has previously worked with Strats Inc’s MD Philip Hendrickse in the banking and youth marketing fields and developed his skill in these two primary areas before joining Strats Inc.
Rebecca Richards: Director

Rebecca Richards, Director at Strats Inc, brings a multitude of local and international ad agency experience to the table. This experience covers portfolios from client service, new business, media buying and media planning. Rebecca has always had an affinity for the printed word and design, and also served as Deputy Group Sales Manager at IPC, one of the largest publishing houses in the United Kingdom, where she worked on five major titles in the mass women’s market.

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